Terms of Service

1. Acceptance of terms

These Terms of Service ("Terms") govern access to kangcrime.pro (the "Website") and the marketing and related professional services provided by KangCrime Pte. Ltd. ("KangCrime," "we," "us," or "our"), a company incorporated in Singapore with UEN 202781627M and registered office at 533 Choa Chu Kang Street 51, #02-16 Limbang Shopping Centre, Singapore 680533.

By accessing the Website, submitting a growth brief, or entering a client agreement with us, you ("you," "Client," or "User") agree to be bound by these Terms and our Privacy Policy. If you do not agree, do not use the Website or our services. Where a signed client agreement conflicts with these Terms, the signed agreement prevails for that engagement.

2. Definitions

• Reach Board: our structured planning and reporting framework documenting goals, tasks, channels, budgets, and metrics for each engagement.
• Services: local SEO, Google Business Profile management, content production, technical SEO, Google Ads management, Meta advertising, analytics setup, board reporting, and related consultancy.
• Deliverables: work product explicitly scoped in a proposal, statement of work, or board column.
• Third-Party Platforms: Google, Meta, hosting providers, and other tools accessed under Client authorisation.

3. Website use

You may browse the Website for lawful purposes only. You agree not to:

• Use the Website in any way that violates applicable Singapore law or regulations.
• Attempt unauthorised access to our systems, other users' accounts, or connected networks.
• Introduce malware, scraping bots, or automated tools that impose unreasonable load.
• Reproduce, republish, or commercially exploit Website content without written permission.
• Misrepresent affiliation with KangCrime or submit false information through our forms.

Website content is provided for general information. It does not constitute professional advice until confirmed in a signed scope document. We may modify, suspend, or discontinue Website features without notice.

4. Professional services

Services commence only after mutual agreement on scope, fees, and timeline — typically documented in a proposal referencing The Reach Board methodology. KangCrime will perform Services with reasonable skill and care consistent with industry standards for Singapore SME marketing.

We do not guarantee specific search rankings, traffic volumes, conversion rates, or return on ad spend. Performance depends on factors outside our control — platform algorithm changes, competitor activity, product-market fit, and Client responsiveness. Fortnightly board reviews document progress against agreed metrics; adjustments follow evidence, not promises.

Access to Third-Party Platforms requires Client to maintain valid accounts and grant us appropriate partner or admin permissions. Client remains responsible for platform subscription fees, ad spend, and compliance with each platform's terms of service.

5. Client obligations

Client agrees to:

• Provide accurate brief information, brand assets, approvals, and feedback within agreed timeframes.
• Designate a primary contact with authority to approve spend, creative, and scope changes.
• Ensure marketing claims, offers, and landing pages comply with Singapore law including ASAS guidelines and sector-specific regulations.
• Maintain lawful basis for any customer data shared with us for campaign purposes.
• Notify us promptly of material business changes — new locations, rebrand, pricing shifts — that affect the board.
• Pay invoices according to agreed terms.

Delays caused by missing Client inputs may shift board timelines without fee reduction unless otherwise agreed in writing.

6. Fees and payment

Fees are quoted in Singapore dollars unless stated otherwise. Standard engagements bill monthly in advance; project audits may bill fifty percent on signing and fifty percent on delivery. Ad spend is paid directly by Client to platforms unless we agree managed billing in writing.

Invoices are due within fourteen days unless a different term is specified. Late payments accrue interest at one percent per month or the maximum permitted by law, whichever is lower. We may suspend Services after written notice if invoices remain unpaid beyond thirty days.

Quoted fees exclude GST unless stated. Applicable GST will be added for Singapore taxable supplies.

7. Intellectual property

Upon full payment, Client receives ownership or a perpetual licence to Deliverables created specifically for Client — copy, landing page designs, ad creative, and board reports — as specified in the engagement letter. KangCrime retains ownership of pre-existing tools, templates, methodologies including The Reach Board framework, and general know-how.

Client grants KangCrime a licence to use Client trademarks and materials solely to perform Services. Client warrants it has rights to all materials supplied.

Unless Client opts out in writing, we may display anonymised work samples on kangcrime.pro and marketing materials after public launch.

8. Confidentiality

Each party will keep confidential non-public information received from the other, using at least reasonable care. Confidential information excludes data that is public without breach, independently developed, or rightfully received from third parties. Confidentiality survives termination for three years, except trade secrets which remain protected as long as they qualify.

9. Warranties and disclaimers

Except as expressly stated in a signed agreement, Services and the Website are provided "as is." We disclaim all implied warranties including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant uninterrupted or error-free Website operation.

Client acknowledges that digital marketing outcomes are inherently uncertain and that past board results for other clients do not guarantee similar outcomes.

10. Limitation of liability

To the fullest extent permitted by Singapore law, KangCrime's total aggregate liability arising from or related to these Terms or any engagement shall not exceed the fees paid by Client to KangCrime in the three months preceding the claim.

We shall not be liable for indirect, incidental, special, consequential, or punitive damages, including lost profits, revenue, data, or goodwill, even if advised of the possibility. Nothing in these Terms excludes liability for death or personal injury caused by negligence, fraud, or any liability that cannot be excluded by law.

11. Indemnity

Client will indemnify and hold harmless KangCrime, its directors, employees, and agents from claims, damages, losses, and expenses (including reasonable legal fees) arising from Client materials, products, or services; Client's breach of these Terms or applicable law; or Client's use of Deliverables outside agreed scope.

12. Termination

Either party may terminate an engagement with thirty days' written notice unless a different term is specified in the client agreement. Either party may terminate immediately for material breach not cured within fourteen days of written notice, or for insolvency events.

Upon termination, Client pays for Services performed and non-cancellable third-party costs incurred through the effective date. We will provide reasonable transition assistance — credential handback, board export — within fifteen business days if fees are current.

Sections on intellectual property, confidentiality, limitation of liability, indemnity, and governing law survive termination.

13. Governing law and disputes

These Terms are governed by the laws of Singapore. Parties submit to the exclusive jurisdiction of the Singapore courts. Before filing proceedings, parties will attempt good-faith resolution through negotiation for at least twenty-one days after written notice of dispute.

14. Contact

Questions about these Terms:

KangCrime Pte. Ltd.
533 Choa Chu Kang Street 51, #02-16 Limbang Shopping Centre, Singapore 680533
[email protected] · +65 6769 4173